Our Vision & Values
The principles that guide every decision we make and every feature we build
Our Vision
We envision a future where access matters more than ownership. A future where everyday South Africans can earn from their idle assets while others save money by renting what they need, when they need it.
Rently exists to build a sharing economy that is trusted, inclusive, and rewarding for everyone. We are not just building a platform — we are creating a movement toward smart living, economic opportunity, and shared prosperity.
Our Core Values
Six principles that shape everything we do
Trust & Safety
Every interaction on Rently is backed by identity verification, secure payments, and transparent reviews. Trust is not just a feature — it is the foundation of everything we build.
Community
We believe in the power of people helping people. Our platform connects neighbours, businesses, and communities through shared resources and collaborative commerce.
Innovation
From our smart pricing engine to gamified trust scores, we continuously push boundaries to make renting simpler, faster, and more rewarding for everyone involved.
Sustainability
By promoting the shared use of resources, we reduce waste, extend product lifecycles, and contribute to a circular economy that benefits communities and the environment.
Accessibility
Renting should be available to everyone, everywhere. We design our platform to be inclusive, affordable, and easy to use regardless of technical ability or location.
Empowerment
Whether you are turning your garage into a revenue stream or finding the perfect tool for a weekend project, Rently empowers you to do more with less.
How We Live Our Values
These principles guide our daily decisions and product development
Transparency in Every Transaction
No hidden fees, no surprises. Every cost, policy, and condition is clearly communicated before you commit. We believe informed users make better decisions.
Fair Pricing, Always
Our smart pricing engine automatically finds the best deal for renters. As you build trust on the platform, gamification rewards reduce fees for both you and your customers.
Privacy by Design
Built from the ground up with POPIA compliance. Your personal data is encrypted, your location is obfuscated, and you control exactly what others can see about you.
Inclusive by Default
From individuals renting out a single item to large franchises managing multiple stores, Rently scales to meet you where you are. Everyone is welcome.
Our Commitments
What we are building towards, every single day
Economic Empowerment
Creating self-employment opportunities through our Success Ambassador programme and enabling anyone to earn income from their idle assets.
Environmental Sustainability
Every rental reduces the need to manufacture, ship, and eventually discard another product. Together, we are building a more sustainable future.
Community Building
Fostering connections between people through collaborative commerce. When we share resources, we build stronger, more resilient communities.
Share Our Vision?
Join thousands of South Africans who are already part of the Rently movement. Whether you want to rent or list your assets, there is a place for you here.
